Complete Website Redesign - Web2Print 30 + Network Site
Park Press came to us with a problem. They had printing products they wanted to sell online but no one was biting. We identified UI or User Interface mechanical issues that were impacting website conversions. As part of our custom design interview with the owner, we were able to develop and present SEO friendly solutions. Together, we agreed that immediate pricing should be tested against custom quote forms for higher conversion rates. We discovered website visitors were getting sticker shock when viewing the products. So we redesigned the site to provide much more product detail and images. Each product is accompanied by its own custom quote form. With the completed custom quote form, Park Press is able to establish an immediate relationship with the customer and work with them further on their custom orders and pricing. This complete redesign transformed their website into a very successful B2C sales platform.
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