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Carolyn Fabrics

carolyn-fabric

eCommerce Fabric Store with Complex Shipping

Carolyn Fabrics is the SEO friendly eCommerce store arm of a long established fabrics wholesaler whose younger family member management wanted to establish an online catalog of fabric products. Fabric pictures, samples, colors, types, categories, etc can be easily accessed by its current customer base and by new customers. The products can be filtered based on multiple criteria such as price, application, and color. Tiered pricing is also built in for customers who purchase entire bolts of material or rolls of material. The eCommerce website includes a complex shipping calculator that is integrated with UPS, FedEx, and USPS. The shipping calculator automatically "packs" purchases to optimize shipping costs.

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