Reese & Co is first and foremost a local boutique with a down-home feel. They wanted to add a full-service eCommerce shop as an adjunct to their brick & mortar presence. The members of 822 Known were hired by Reese's marketing agency to create a website/online store in a way that allows the shop's staff to easily add items, administer orders, print reports and follow up on abandoned carts. This saves them money by not having to pay consultants for edits and other daily tasks. Plus their staff are able to imprint their own voice on the catalog copy which is so important to maintaining their customer base.
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